Infographic Content & Collateral

Infographic Content

To develop visually engaging infographic content for various mediums and marketing channels, including indoor and outdoor vinyl banners, digital invitations, and social media posts, to promote Maryland Hall for the Creative Arts and its diverse range of programs and events.

spearheaded the development and production of infographic content to enhance our marketing efforts. Leveraging my expertise in graphic design, visual storytelling, and project management, I collaborated closely with internal teams and external vendors to create visually compelling materials tailored for various marketing channels. From conceptualization to execution, I played a pivotal role in guiding the creative direction, ensuring that the infographic content effectively communicated Maryland Hall's brand identity and showcased the diverse range of programs and events.

Through overseeing of the production process and managing timelines, I ensured the timely delivery of a wide range of digital and tangible promotional materials, the installation of physical banners/signage, and the seamless publishing of digital assets, ultimately contributing to the success of aligned marketing campaigns and initiatives.

Collaborated with internal teams and external vendors to understand the marketing objectives and target audience demographics.

Conducted research and gathered relevant data to inform the content strategy and design direction for the infographics.

Developed creative concepts and storyboarded the visual narrative for each marketing channel, ensuring alignment with Maryland Hall's brand identity and messaging.

Produced high-quality graphic assets, including illustrations, photographs, and typography, optimized for both print and digital formats.

Utilized graphic design software and tools to bring the conceptualized ideas to life, incorporating feedback and revisions as needed.

Managed the production process, including printing and installation of physical banners, as well as scheduling and publishing for digital assets.

The infusion of visually brand-aligned infographic content into Maryland Hall's marketing efforts across multiple communications channels yielded significant positive outcomes, enhancing the organization's visibility.

The artistic streamlining of the infographics contributed to increased audience interest, engagement, and participation in Maryland Hall's programs, partners, and events. Indoor and outdoor vinyl banners served as impactful visual representations of Maryland Hall's brand identity and offerings, attracting the attention of passersby and event attendees alike.

Digital and tangible promotional collateral created a buzz and excitement surrounding upcoming happenings, driving higher attendance and participation rates through monthly newsletters, press publications, and internal TV displays.

On social media, the infographic posts garnered higher levels of engagement and consumer conversion, including likes, shares, and comments, thereby expanding Maryland Hall's reach and fostering community interaction.