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Merchandise and Collateral Development
Project Type
Branded Merchandise and Promotional Collateral
Role
My leadership in these projects ensured that all merchandise and collateral were aesthetically pleasing and strategically aligned with our brand’s goals. These efforts significantly increased brand awareness, audience engagement, and overall marketing success.
Strategic Planning and Vision:
• Developed comprehensive strategies for merchandise and collateral that aligned with overall marketing and brand objectives.
• Conducted market research to identify trends and preferences, ensuring our products resonated with the audience and met their needs.
Creative Direction:
• Directed the creative process from ideation to final production, ensuring consistency in branding and high-quality outcomes.
• Collaborated with designers, writers, and external vendors to create visually appealing and functional items, including field guides, flyers, notebooks, packaging, cups, picture frames for photos, and informational one-pagers.
Project Management:
• Managed multiple projects simultaneously, ensuring timely delivery and adherence to budget constraints.
• Coordinated cross-functional teams, providing clear direction and maintaining open communication to meet project goals.
Design and Production Oversight:
• Oversaw the design and production of all merchandise and collateral, ensuring each piece reflected the brand’s identity and message.
• Approved designs and prototypes, working closely with vendors to ensure quality control and timely delivery.
Event and Campaign Integration:
• Integrated merchandise and collateral into broader marketing campaigns and events, enhancing brand visibility and audience engagement.
• Designed and executed strategies for distributing items at events, ensuring maximum impact and reach.
Stakeholder Engagement
• Engaged with internal and external stakeholders to gather feedback and ensure the merchandise and collateral met their needs and expectations.
• Fostered partnerships with sponsors and collaborators to create co-branded merchandise that extended the brand’s reach.
Performance Evaluation:
• Analyzed the performance and reception of the merchandise and collateral, using insights to refine future projects.
• Reported on project outcomes to senior leadership, highlighting successes and areas for improvement.
Project Highlights
Field Guides
Tumblers
Notebooks
Flyers
Informational one-pagers
Magnets
Pens
Picture frames
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