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Press and Media Relations/Features

Role

Strategic Media Planning:
• Developed comprehensive media strategies to enhance brand visibility and credibility.
• Identified key media outlets and platforms for targeted communication, ensuring optimal reach and engagement.

Media Relations:
• Cultivated and maintained strong relationships with journalists, editors, and media influencers to secure favorable coverage.
• Coordinated press releases, media kits, and other communications materials to ensure consistent and impactful messaging.

Content Creation:
• Led the creation of compelling press releases, articles, and media pitches that effectively conveyed our brand’s stories and news.
• Directed the production of multimedia content, including video press releases and promotional materials, to enhance media outreach.

Project Management:
• Managed the end-to-end execution of media campaigns, ensuring all activities were aligned with strategic objectives and timelines.
• Coordinated cross-functional teams and external agencies, providing clear guidance and oversight to achieve high-quality outcomes.

Event Coordination:
• Organized and managed press conferences, media briefings, and other press events, ensuring seamless execution and maximum media coverage.
• Directed event logistics, including venue selection, scheduling, and media engagement activities.

Crisis Communications:
• Developed and implemented crisis communication plans to manage and mitigate negative publicity.
• Acted as the primary spokesperson during crises, ensuring transparent and effective communication with the media and public.

Performance Analysis:
• Monitored and analyzed media coverage to assess the impact of campaigns and identify areas for improvement.
• Provided detailed reports to senior leadership, highlighting campaign successes and media engagement metrics.

Project Highlights

Major Rebranding Campaign:
Successfully rebranded seven verticals, achieving a 50% increase in brand awareness through strategic media outreach and targeted press releases.

Social Media Metrics Boost:
Orchestrated campaigns that resulted in an 80% increase in social media brand awareness within six months, leveraging media partnerships and community collaborations.

Live TV Broadcasts:
Directed a live three-part TV broadcast on FOX 45 Baltimore, securing a 30% boost in regional market penetration and significantly enhancing brand visibility.

Press Engagement Initiatives:
Implemented targeted engagement initiatives with press, legislators, and community leaders, resulting in a 30% growth in positive media mentions and increased legislative support.

Crisis Management:
Effectively managed communications during challenging situations, preserving brand integrity and mitigating reputational risks through timely and transparent media interactions.

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All Rights 
Reserved.

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