Diana W. Diamond (she/her)

 

 

PROFILE

Creative Multimedia Executive with 20+ years of leadership in strategic marcommunications, brand development, and digital media across arts & entertainment, technology, and fashion industries. Proven ability to enhance brand visibility, and drive stakeholder engagement through innovative multi-channel campaigns.

 

CORE STRENGTHS

Strategic Communications & PR | Brand Development & Marketing Strategy

Stakeholder Engagement & Strategic Partnerships | Digital Transformation & Campaign Execution

Creative Direction & Multimedia Production

 

PROFICIENCIES

Technical: iOS, macOS, Microsoft Office, Basic HTML, Google Cloud, Logic Pro

Creative: Adobe Creative Suite, Figma, Canva

Project Management: Microsoft 365, Trello, Slack, Confluence, Jira, Asana, HubSpot, Discord

Social Media: Instagram, Threads, YouTube, TikTok, LinkedIn, Facebook, Discord

 

EDUCATION

University of Maryland: Bachelor of Arts in Communications | Digital Media & Web Technology

Cornell University: Certificate in Digital Photography

 

PROFESSIONAL EXPERIENCE

 

TEDxLasVegas | Integrated Marketing and Brand Director | Remote, MD | 07/24 – Present | Contract

 

Driving innovative marketing and brand initiatives for TEDxLasVegas 2025, I focus on out-of-home (OOH) advertising and sustainable partnerships that resonate with the event’s theme, “At the Crossroads,” underscoring our commitment to climate action and sustainability across diverse industry intersections.

 

• Lead the orchestration of a tailored OOH campaign, harmonizing TEDxLasVegas’s sustainability objectives with partnership and brand recognition goals, while maximizing the influence of strategic collaborations and creative placements.

• Design and execute impactful OOH advertising strategies that amplify brand visibility through high-profile placements and compelling community storytelling, elevating audience engagement.

• Collaborate with cross-functional teams in PR, Planning, and Sponsorship to align communications and maintain TEDx’s branding standards, leveraging our environmental mission and innovative messaging.

• Foster strategic partnerships with local and regional media, venues (including hotels and restaurants), small businesses, non-profits, and legislative officials to enhance event promotion and deepen community engagement.

 

Diamond Multimedia Group | Creative Multimedia Executive | Remote | 02/19 – Present

 

As a dynamic leader in multi-channel marketing communications and digital strategy, I drive brand equity and engagement for high-profile clients, including NFL Kansas City Chiefs Hall of Honor inductee Tamba Hali and digital music marketing platform Digiwaxx.com, as well as a variety of influencers and regional festivals in the DMV area.

 

• Champion brand consultancy services, expertly crafting authentic narratives and aligning brand consistency positioning clients for success in competitive landscapes, leveraging tailored content and strategic messaging.

• Architect comprehensive communication strategies that align with client objectives, encompassing internal communications, media relations, crisis management, and community outreach to foster cohesive and impactful messaging.

• Design and execute high-impact digital marketing campaigns, harnessing the power of social media, content creation, and digital advertising to elevate client engagement, drive web traffic, and cultivate brand loyalty.

• Lead creative asset production across diverse multimedia formats, including photography, videography, and digital product development, to amplify clients’ digital presence and meet ambitious campaign goals.

• Pioneer web development and AI-driven workflow solutions, enhancing operational efficiency and empowering data-informed decision-making, achieving a 40% increase in operational productivity.

• Orchestrate exceptional entertainment event productions, skillfully managing stage design, technical staffing, and creative direction to deliver unforgettable branded experiences that resonate with diverse audiences.

• Develop and implement crisis communication protocols that safeguard brand integrity and mitigate reputational risks for influential clients, social media personalities, and public figures.

 

Maryland Hall for the Creative Arts | Director of Communications & Marketing | MD | 08/22 – 01/24

 

Reestablished brand presence during COVID-19, leading a team to execute rebranding efforts that increased regional visibility by 50% and boosted sales revenue by 40% across arts education, live performances, curated events, exhibitions, outreach, and fundraising verticals.

 

• Spearheaded a transformative rebranding initiative across seven organizational verticals, executing a complete website overhaul and developing new branding systems, content strategies, and a cohesive catalog, resulting in a 50% increase in regional brand awareness.

• Directed a digital marketing overhaul to enhance accessibility through improved UX/UI navigation, achieving a 30% reduction in bounce rate and significantly elevating accessibility scores across all platforms.

• Drove a successful multichannel regional messaging campaign integrating social media strategies, city bus ads, local print media, merchandise, and promotional materials, which led to a 75% increase in positive social media mentions, a 60% boost in website traffic, and a 40% increase in sales revenue.

• Cultivated strong partnerships with elected officials, local organizations, and donors through integrated campaigns, on-air features, and media collaborations, enhancing market representation in the post-COVID landscape. Notable partners included IMG/Endeavor, National Endowment for the Arts, Advisory Board for the Arts, Chamber of Commerce, Regional County Libraries & Public Schools, and regional government offices.

 

West Entertainment | Director of Entertainment Partnerships | NY | 05/13 – 08/18

 

Spearheaded executive support for high-profile entertainment projects, specializing in strategic communications and the cultivation of key industry partnerships. Drove collaboration among diverse stakeholders to establish and execute brand initiatives that led to project success.

 

• Produced corporate communications for high-impact entertainment projects, resulting in a 25% increase in client acquisition and revenue through innovative internal and external strategies.

• Developed and nurtured confidential relationships with major label executives, artists, musicians, and media companies, establishing an environment of trust and collaboration across the entertainment landscape.

• Orchestrated strategic partnerships aligned with organizational goals, leading initiatives such as songwriting camps and collaborative projects that significantly expanded networks and produced creative outcomes.

• Designed and executed crisis management strategies to effectively address public relations challenges, protecting brand integrity with a 95% success rate in maintaining a positive reputation.

• Optimized project logistics and communication processes, achieving a 25% reduction in workflow bottleneck through strategic software integrations that enhanced team productivity and efficiency.

 

Apple / Kelly Services |Tier 2 iOS Support Technician | Remote, MD | 8/18 – 4/22

 

Leveraged advanced technical support and corporate communications expertise to optimize user navigation and increase accessibility across iOS hardware and software. Focused on improving digital user experiences and driving inclusivity through strategic solutions and modern practices.

 

• Enhanced user navigation and accessibility across iOS systems by delivering exceptional technical support, resulting in a seamless user experience that prioritized inclusivity and engagement.

• Achieved an 85% daily ticket resolution rate, consistently surpassing departmental targets and demonstrating a commitment to providing timely and effective solutions to complex technical issues.

• Reduced repeat interactions by 70% through thorough diagnostics and clear communication of available solutions, enhancing user satisfaction and operational efficiency.

• Drove an 80% increase in project completion rate by exceeding quarterly performance projections through meticulous documentation, proactive prioritization, and the integration of cutting-edge technology and industry trends.

• Created comprehensive user documentation that improved accessibility and understanding of digital systems, supporting strategic initiatives to enhance brand engagement and user loyalty.

 

Sean John/KHNY/Saramax/Delta Galil | Product Developer | NY/ NJ | 9/04 – 4/11

 

Launched my career in the fashion industry, progressing from Assistant Designer to Product Developer, where I mastered product development and brand management. Led global corporate communications throughout the apparel manufacturing lifecycle, bridging creative and technical processes for major licensed and private label brands.

 

• Facilitated corporate communications from design concept to production, effectively translating creative visions into actionable strategies that enhanced brand positioning and market reach.

• Managed end-to-end production processes for prominent licensed apparel brands including Disney, Sean John, Rocawear, and Xhilaration, ensuring timely and accurate deliveries by coordinating with multiple overseas factories.

• Streamlined project management to establish timeliness, consistency, and brand appeal across diverse product lines, aligning operational efficiency with strategic business goals.

• Directed cross-functional teams involving design, production, sales, sourcing, and quality control, driving collaboration and execution of large-scale manufacturing projects while maintaining high-quality standards.

• Liaised with global factories, retail partners, and licensors to ensure accurate production deliveries that met market demand and sales targets, within the framework of mid-mass tier department store contracts.

 

ADDITIONAL EXPERIENCE

 

RCA/Atlantic Records/Various Entities | Recording Artist/Songwriter/Entertainer/Creative Collaborator

 

Rising Stars Young Professionals | Executive Advisor | MD | 01/23 – 05/23

Mentored young professionals, increasing local artist participation by 30% through strategic event planning and community engagement.

 

Ethereum NY/NFTNY Hackathon |Blockchain Project Manager | NY | 06/22

Led blockchain game development, securing key partnerships and achieving project milestones in Web3 applications and smart contract integration.

 

Affiliations: Recording Academy, MusiCares, ASCAP, ETHNY/NFTNY

Interests: Songwriting, Stage Production, Fashion, Yoga & Meditation, AI, Web3 Technology, Artistic Expression