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Resume

Dynamic communications, marketing, and multimedia professional with a proven track record in strategic brand management, integrated marcommunications, creative direction, and digital media services.

 

Specializes in developing and executing strategic communication, brand messaging, content curation, and social media management across project life cycles, ensuring brands evolve, engage with, and retain their target audiences with authenticity and creative excellence.

Experience

2019 - Present

CREATIVE DIRECTOR AND BRAND CONSULTANT

DIAMOND MULTIMEDIA GROUP

Remote

  • Spearheads comprehensive multi-channel communications and marketing strategies, ensures brand consistency and drives targeted results across print and digital media platforms.

  • Directs the development of brand-authentic content across various mediums, ensures narrative and visual consistency to enhance brand visibility and engagement.

  •  Implements customized social media strategies to optimize brand representation and foster effective connections with diverse audiences.

  •  Specializes in crisis communications management, mitigates reputational risks, and preserves brand integrity during challenging situations and negative public exposure.

  •  Manages cross-functional teams, providing clear creative direction and ensuring timely delivery of high-quality deliverables.

2022 - 2024

DIRECTOR OF COMMUNICATIONS AND MARKETING

MARYLAND HALL FOR THE CREATIVE ARTS

Annapolis, Maryland / Remote

  • Led a team to optimize marketing communication processes, successfully rebranding seven verticals and achieving a notable 50% increase in brand awareness across arts education, exhibitions, and live performances.

  • Achieved an impressive 80% increase in social media brand awareness metrics within six months through targeted digital strategies and community collaborations, ensuring aligned narratives and aesthetics across Instagram, Facebook, and LinkedIn.

  • Orchestrated the development and implementation of an interactive multichannel marketing strategy within one year, integrating graphic design and artwork creation, audiovisual production, local/regional ad campaigns, press coverage, merchandise development, and collaborative social media initiatives. This initiative resulted in a notable 40% increase in website traffic and a substantial 30% increase in sales revenue metrics.

  • Ideated targeted engagement initiatives and activations with press, legislators, and community leaders, resulting in a remarkable 30% growth in positive media mentions, increased legislative support, and strengthened community partnerships, amplifying organizational visibility and impact.

  • Cultivated partnerships with key media outlets such as The Baltimore Sun, Capital Gazette, and MPT and directed a live three-part TV broadcast on FOX 45 Baltimore, resulting in a substantial 30% boost in regional market penetration.

JUNE 2022

BLOCKCHAIN PROJECT MANAGER

Game Development on Skale Platform

ETHNY (ETHEREUM NY) / NFT NY HACKATHON

NYC

  • Spearheaded the development of an end-to-end blockchain-based game project, integrating NFTs and game-fi elements to create a comprehensive ecosystem for creators in the metaverse in collaboration with a cross-functional team to develop key components of the project, including web3 applications, UI/UX design, and smart contract integrations.

  • Won bounties from Skale and Livepeer, securing funding and partnerships to support the integration of essential features such as NFTs and live content streaming capabilities.

08/2018 - 5/2022

iOS SUPPORT TECHNICIAN

APPLE / KELLY SERVICES

Remote

  • Achieved a daily ticket resolution rate of 85%, surpassing departmental targets, by providing top-tier technical support to iOS users.

  • Reduced repeat interactions by 70% through effective communication and concise explanations of diagnoses, solutions, and available options.

  • Exceeded quarterly projections by achieving an 80% increase in project completion rate through adept project management, meticulous documentation maintenance and proactive prioritization of the latest technology, trends, and certifications, ensuring timely delivery and optimal performance.

08/2013 - 8/2018

BRAND COMMUNICATIONS AND ENTERTAINMENT AFFAIRS MANAGER

WEST ENTERTAINMENT SERVICES

NYC / Remote

  • Established and directed digital streamlined communications for high-profile entertainment attorney Louise West, nurturing client relationships and expanding market reach by 40%.

  • Facilitated confidential communication between attorney, clients, and stakeholders during legal proceedings and contractual negotiations, ensuring successful outcomes.

  • Orchestrated industry activations and networking opportunities, resulting in new client relationships, and expansion into international markets.

08/2011 - Present

PROFESSIONAL RECORDING ARTIST / STAGE ENTERTAINER / CREATIVE COLLABORATOR

RCA Records/Various Entities

NYC / Los Angeles / Remote

  • Independently released three full-length mixtapes/albums, leading to a recording contract with RCA Records and the soft release of a commercially successful single featured on BET, LOGO, and MTV.

  • Toured nationally while generating a prominent LGBTQIA+ and adolescent demographic at renowned venues including Mandalay Bay Hotel, Gramercy Theatre, Roseland and Highline Ballrooms.

  • Collaborate with notable artists and organizations, including RCA Records, Atlantic Records, and Netflix, contributing vocals and compositions to various projects.

  • Organize and facilitate songwriting camps, providing creative direction and overseeing vocal and  musical arrangements.

  • Manage artistic packaging and visual aesthetics, including costume and wardrobe styling, and wig making for various artists, live performances, and television productions.

08/2013 - 8/2018

BRAND MANAGER / PRODUCT DEVELOPER

Sean John/KHNY/Saramax/Delta Galil

NYC and New Jersey

  • Managed the global apparel manufacturing lifecycle, coordinating cross-functional teams and multiple overseas factories to produce voluminous and non-concurrent licensed garment deliveries to major department stores. Brands included Disney, Sean John, Rocawear, and Xhilaration.

Education

University of Maryland

BACHELOR'S DEGREE

Major: Communications

Minor: Digital Media and Web Technology

Cornell University

CERTIFICATE

Digital Photography

Proficiencies

Creative: Adobe Creative Suite: Illustrator, Adobe Express, InDesign, Lightroom; Canva

 

Management: iCloud, Outlook/Microsoft 365, Hootsuite, HubSpot, Trello, Confluence, Jira, Asana 

Social Media: Instagram, YouTube, Tik Tok, Linkedin, Facebook

Languages

English (native)

I lead with the following top 5 themes:

 

ACHIEVER

CONNECTEDNESS

RELATOR

INTELLECTION

LEARNER

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